Statistical Significance – What Is It & How Can It Prevent Bad Optimization?

Dave Hamrick Product Listing Optimization, Split Testing Best Practices Leave a Comment

Does the mere mention of statistics bring you back to your school days, when mathematics came back with a vengeance? Thankfully, Splitly scooped up a couple of the rare few who actually got kicks out of those brain-frying equations and algorithms. Little did anyone realize back then that statistical significance would become a fundamental principle of our Amazon optimization process. But honestly, you don’t need to be freakishly smart to understand statistical significance or how optimization is performed. Splitly can still be used by those who have very little knowledge of how it actually works. Yet, having a basic understanding of why …