Statistical Significance – What Is It & How Can It Prevent Bad Optimization?

keith villano Product Listing Optimization, Split Testing Best Practices Leave a Comment

Does the mere mention of statistics bring you back to your school days, when mathematics came back with a vengeance? Thankfully, Splitly scooped up a couple of the rare few who actually got kicks out of those brain-frying equations and algorithms. Little did anyone realize back then that statistical significance would become a fundamental principle of our Amazon optimization process. But honestly, you don’t need to be freakishly smart to understand statistical significance or how optimization is performed. Splitly can still be used by those who have very little knowledge of how it actually works. Yet, having a basic understanding of why …

Don’t Get Left Behind: Amazon Mobile Optimization For Product Listings

keith villano Product Listing Optimization 1 Comment

Have you not yet considered optimizing your listings specifically for mobile? Mobile shopping is at an all-time high, putting increasing importance on Amazon Mobile Optimization for FBA sellers. Of course, Amazon identified this trend in rising mobile users and is already one step ahead of the game. In addition to optimizing their website for mobile browsers, they’ve also developed a native application to provide an even greater experience for shoppers. It also happens to have the largest market share of all shopping apps, claiming 50% of shoppers in the US. It’s likely you’re already quite accustomed to optimizing product listings for desktop …