Optimizing Your Amazon Product Listings Doesn’t Need To Be Difficult!

Split Test your way to the top and overtake your competitors

  • Todd G.

    I didn’t know I could run split tests on my Amazon products until I found Splitly. In my first month optimizing my listing, my conversion rate improved by 18%. In a competitive niche like mine, this is huge!

  • Kevin Rizer

    A/B testing on Amazon is a no brainer for anyone who wants to truly optimize their listings. Splitly automates the whole process for you and makes it super simple to test different prices, images, titles and more. I’ve been able to squeeze out an additional 20% of profit from my products through A/B testings with Splitly.

  • Ben B.

    I tested a few different headlines to target different niches and search queries with my product. Good thing I did, I’m now ranking higher and converting more sales in a less competitive niche, thanks to the tests from Splitly.

The Data-Driven Path To Private Label Success


Automate growth

Quickly and easily figure out what will make you the most profit. No manual work required!


Scientifically proven results

Ensure you are the smartest seller in your niche, with
the most sophisticated algorithms in the industry.

So… how does it work?

Upload Variants

Start with your original listing and make adjustments to test. You can experiment with your price, features, images, descriptions or back-end keywords:

Run The Experiment

Our software periodically updates your product listings, rotating through your variants. Sit back and let us do the hard work:

Find A Winner

We pull reports directly from your seller account and determine a statistically significant winner, so you can make more sales:

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We have written permission from Amazon to perform A/B tests and they have assured us that seller accounts will not be banned due to changing product details frequently. Here’s the proof.
The bottom line is that your products are not optimized for maximum sales.
Are you sure your primary image performs best? How do you know your pricing is correct? Maybe you should reduce the price a little bit to increase conversions, without eating into your profit margin. Or maybe you should increase your prices. Unless you test, you just don’t know.
You may test images, the title, the description, the standard price, the sale price and the features (or bullets). You may test more than one field in each variant for multivariate testing.
We run tests until we find a winner that satisfies your preset confidence level. We calculate the statistical significance for each variant – ensuring all tests are conclusive and accurate.

We have gone to great lengths to ensure of accurate A/B Amazon split test results, including analyzing your historical data. More details can be found here.

You cannot edit your product details while a test is in progress. This is because we rotate through the variants periodically – and changing your products manually will invalidate the test.
In our opinion, a listing can never truly be fully optimized, or at the very least, you have to revisit your optimization strategy every so often, because there are so many moving parts on Amazon. For this reason we recommend running continuous tests, and having Profit Peak consistently looking for your best known price.
Sometimes this happens – for example you will test a different image and the results will not be statistically significant, or the new image will perform worse than the original. This is still very useful information to have and you would never make progress with optimization if you didn’t keep on testing 🙂