8 Easy Split Tests to Boost Amazon Sales Immediately

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There are 8 tests you can run on Splitly, right now, to optimize your listings and increase your sales. These test are

  1. Test your main feature image
  2. Test your pictures
  3. Test using infographics as your pictures
  4. Test decreasing your price
  5. Test increasing your price
  6. Test your title
  7. Test your bullet points
  8. Test using a guarantee in your bullet points

 

Many Paths To Growth

 

Spitly is our AB testing tool, which helps you optimize your Amazon private label listings. Splitly optimizes your private label listings by testing changes you made to your listings against your original listing to see which one increases your sales metrics.

Many users have already experienced the power of Splitly. However, we wanted to take this chance to describe some powerful tests we are seeing done right now, which will help you think about what you should be testing and how you should be testing it.

8 Easy Split Tests You Can Start Running Right Now to Increase Your Amazon Private Label Sales

 

1. Test your main feature image

main feature images are usually the first thing a potential buyer sees. After they enter their desired keywords in Amazon, your customers will be brought to a search page with a list of products meeting their search criteria.

If you are lucky enough to have your product on the first page of that search term, your potential customer will likely see your product. However, they also see a number of other products.

What will draw their attention away from your competition and to your product is your main feature image. Humans are visual creatures. We like seeing the potential product we will buy before we buy it. We also like to imagine using that product before we buy it.

Your main feature image can either draw your customers in, or drive them away. That is why it’s so important to constantly test your main feature image.

For example, one Splitly user changed his image from that of a front view of his product to that of a slight side view of his product, and then tested it against the original.

This user’s average daily sales went up over 90%. Similarly, his average daily profit went up over 90% and his conversion rate went up over 89%.

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His daily average profit went from $30.03 a day to $53.16 a day. This is a net profit increase of over $700 a month and over $8,000 a year. What’s more incredible is that this was all from a simple change in his product’s angle in his main image.

Another example of how changing your main feature image can increase your sales metrics is when one of our users took his old main feature image, which was a picture of his product and packaging separated by a few inches, and tested it against a main feature image that had the product and the packaging closer together.

This user’s average daily sessions went from 91 to 107, an increase of 18%. Similarly, his average daily conversions went from 12 to 16, a 38% increase. Moreover, his average daily sales went from 12 to 18, an increase of 44%.

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Finally, his average daily profit went from $74.14 to $107.73, a 45% increase. This increase in daily profit is over $33 a day, which would equal over $1k a month, and over $12k a year.

All of this from a simple change in this user’s main feature image.

2. Test your other product images

It’s not just the main feature image that is important. Your other pictures also matter.

Although your main feature image is the first thing a potential customer sees, once they click on to your listing, they will look at the rest of your pictures.

Think of your main feature image as the cover of your book, and the other pictures as the content. A reader might pick up your book because the cover is nice, but if the reader skims past dull and boring content, they will put your book down.

The same goes for your pictures. The main feature image may capture the attention of your buyer, but your other pictures m4-amazon-splitly

Just tell a compelling story. This story should include

  • how to use the product
  • how it would look to use this product
  • how it would feel to own this product
  • what makes this product special
  • how happy this product would make you feel to use or hold it

All of these and more can be, and should be, conveyed through pictures.

To illustrate how important pictures are in your listings, let’s look at a test one of our users just finished.

This user changed the order of 3 out of his 6 pictures. Although his daily sessions and daily pageview averages both went down by 4% respectively, his average daily sales increase by 30%. Also, his daily conversion rate went up by 29%.

This demonstrates that changing the order of your pictures can have a big effect on your sales metrics.

3. Test putting infographics in with your pictures

Again, Pictures are vitally important to your listings. Good pictures can lead to conversions, and bad pictures can cause customers to go to your competition.

A powerful tool in your picture arsenal is infographics. Infographics can be used to

  • highlight some of your key features
  • create trust through the use of trust seals
  • compare your features to that of your competitions
  • show how the product can be used
  • announce guarantees

Often, pictures are a better medium to illustrate these then your bullet points and or descriptions, because illustrations are a more powerful marketing tool. Indeed, most people skim over the bullet points and don’t even scroll down to the description.

An example of the power of infographics is illustrated when one of our users tested one of their original pictures against an infographic they created.

Their original picture was that of a model holding up their product. Their infographic was the same picture as the original, but with bullet points highlighting all the positive features of their product. They also put seals in this infographic like “Made in America” and “100% satisfaction guaranteed”.

This infographic increased this user’s conversion rate by 52%.

This illustrates that infographics can be powerfully persuasive in terms of convincing customers to buy your product.

4. Test decreasing your price

The very next thing people tend to see after your main feature image is your price.

Most people are savvy shoppers and want to find the best deal possible. That’s especially true when they can compare your product with all the other products retrieved by their search query in Amazon. Therefore, you may be able to increase sales by lowering your price

For example, this user changed his price from $31.92 to $28.92, and was able to increase his sales average from 23 units a day to 40 units a day. That’s an increase of over 77%. His conversion rate also went up from 10.77% to 17%, an increase of 58%.

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5. Test increasing your price

Don’t always assume that you have to lower your price to get sales. In fact, increasing your selling price might lead to more sales as you are increasing perceived value in your product.

Not only can you potentially increase your sales by increasing your price, but now every sale will lead to a greater profit because you are selling at a higher price.

For example, one user changed her price from $13.50 to $14.50 and was able to raise her conversion rate from 22.58% to 27.59%, an increase of 22%.

With this increase in sales price and increase in conversion rate, this user was able to raise her daily profit from $13.37 a day to $22.54 a day, an increase of 69%.5-split-testing

6. Test your title

Titles are the next thing a customer sees during their initial search after pictures and pricing.

You want to have a catchy title that describes your item and catches your customers’ attentions. You also want to have enough of your main keywords in the title, so that it can found by customers searching for your type of product.

You should continue to test your title to see whether you can increase average daily sessions and conversions.

For example, one Splitly user tested his Amazon private label product title by adding his brand name. By adding his brand name to the title, this user increased his average daily sessions per day from 19 to 22, effectively getting more eyes on his product.

Another example is when one user tested a title which contained features of his product. By doing this, this user increased his conversion rate from 15.77% to 20.08%, an increase of 27%.

7. Test your bullet points:

Bullet points help describe your product features, which in turn can help separate your product from that of your competitors’ products. Therefore, your bullet points should point out positive features of your product and why your customers should buy it.

Continually test your bullet points to see which one increases your sales metrics.

For example, one of our users changed one of his bullet points to make it shorter. He went from 382 characters in the original bullet point to 101 characters in the new bullet point.

The original bullet point asked his potential customers to watch a video showing why his product was better than his competitors’ products. However, his new bullet point simply described a beneficial feature of his product.

The new, shorter, bullet point raised his conversion rate from 4.32% to 7.31%. This is a 69% increase.

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8. Test putting a guarantee in your bullet points:

Guarantees help show that you are confident in your product and are willing to stand behind it. Similarly, guarantees can help persuade an apprehensive customer that they have nothing to lose by buying your product.

It may help your sales to add a guarantee to your bullet points or description. It may also help your sales to test several different guarantees.

A few examples of different guarantees you can test are

  • 30 day money back guarantees
  • 60 day money back guarantees
  • 90 day money back guarantees
  • Lifetime satisfaction guarantees
  • 150% money back guarantees (so if they are not satisfied they can return it for a full refund and also get an extra 50% of the value of the product)
  • Guarantees to cover damages or losses caused by your product

For example, one of our users placed a 90 day money back guarantee in one of his bullet points and tested it against his original, which had no guarantee.

Due to this guarantee, his conversion rate went from 14.80% to 18.99% an increase of 28%. His average daily sales went from 5 to 7 an increase of 43%.

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Conclusion:

Splitly is a tool that can help you optimize your Amazon private label listing page, and thus increase your sales metrics.

There are several tests you can run on your Amazon private label listing, right now, that can help increase your sales. These test are

  1. Test your main feature image
  2. Test your pictures
  3. Test using infographics as your pictures
  4. Test decreasing your price
  5. Test increasing your price
  6. Test your title
  7. Test your bullet points
  8. Test using a guarantee in your bullet points

Although these tests are extremely powerful, there are many more tests you can start running on your Amazon private label listing today. Just be creative and always test!

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